Business and Economics

Consumer behaviour

Introduction to econometrics. Global edition

Marketing research: an applied orientation. Global edition

Introduction to materials management. Global edition

Organizational theory, design, and change. Global Edition

Macroeconomics. Global edition

Microeconomics. Global edition

Industrial organization

A Framework for marketing management. Global edition

Essentials of marketing research. Global edition

Technology strategy for managers and entrepreneurs

Digital marketing

Macroeconomics. Global edition

Strategic brand management. Building, measuring, and managing brand equity

Tourism. Principles and practice

Marketing metrics. Misurare e valutare le attività di marketing

Principles of marketing. Global edition

Marketing: an introduction, global edition

Marketing: real people, real choices. Global edition

Operations management

Economics

Accounting and finance for non-specialists

Economics of money, banking and financial markets

Microeconomics: theory and applications with calculus